Cookie Policy | CompareThe.AI
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Cookie Policy

This policy explains how CompareThe.AI uses cookies and similar technologies when you visit our site. We keep it simple and honest.

Last updated: April 2026

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners.

We also use similar technologies such as pixel tags, web beacons, and local storage. Throughout this policy, we refer to all of these collectively as "cookies".

Cookies We Use

Strictly Necessary Cookies

Required

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take such as setting your preferences or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work as a result.

Session managementSecurity tokensLoad balancing

Analytics Cookies

Optional

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most and least popular and see how visitors move around the site. All information collected is aggregated and anonymous.

Google Analytics (anonymised)Page view trackingUser journey analysis

Preference Cookies

Optional

These cookies enable the website to remember choices you make (such as your preferred theme or region) to provide a more personalised experience. They may be set by us or by third-party providers whose services we have added to our pages.

Theme preferenceComparison tool selectionsRecently viewed tools

Affiliate & Tracking Cookies

Optional

When you click on a link to an AI tool on our site, we may set a cookie to track whether you subsequently make a purchase. This allows us to receive a commission from the tool provider at no extra cost to you. These cookies are only set when you click an outbound affiliate link.

Affiliate referral trackingConversion attribution

Third-Party Cookies

Some cookies on our site are set by third-party services. These include:

  • Google AnalyticsSite usage analytics (anonymised IP addresses). Privacy policy.
  • Affiliate NetworksTracking clicks and conversions for affiliate commissions.

We do not sell your data to third parties, and we do not use cookies for advertising targeting or behavioural profiling.

How to Manage Cookies

You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your experience on our site.

Browser settings: Most browsers allow you to refuse or delete cookies. The method for doing this varies by browser. Instructions for the most common browsers can be found at:

Opt-out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics across all websites.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Questions?

If you have any questions about our use of cookies or this policy, please contact us or email us at privacy@comparethe.ai.